10 Years of Like, the story of the button that changed social

The Like button turns ten. Made famous by Facebook the Like has disrupted our online communication and continues to grow thanks to reactions

It's been ten years since the first "like" in Internet history. The button to like a piece of content or news was made famous by the social network Facebook. Although in these ten years the trends of the Net and the habits of users have completely changed, the thumbs up never goes out of fashion.

The success of the "like" has been so great that now it is used on virtually every platform. In addition to Facebook, news sites use it and all the various social media use "derivatives" of the like. Twitter and Instagram, for example, use the little heart. A different form but that has the same meaning as the thumbs up. The first "like" was put on Facebook in late 2007 and the developers of the social media actually didn't create it first. The very first like in history is supposed to be the one posted on the FriendFeed platform on October 30, 2007.

History of the Like

"The invention" of the social's developers was to associate the thumbs-up with the "Like" function. On FriendFeed, in fact, in order to like it, it was necessary to click on a sort of blue hyperlink with the writing "like". It should be remembered that FriendFeed was acquired by Facebook in 2009 and the social closed its activity in 2015. According to several communication experts, the "like" has radically changed the way we interact online. The like button can, in fact, have different shades of meaning. And it's no coincidence that to make it more specific Facebook recently introduced the so-called Reactions.