LG wants to revolutionize the world of displays again: at the "virtual" CES 2021 it will present a transparent OLED screen.
It will be an edition full of surprises at CES 2021: during the "virtual" edition of the international consumer electronics fair, to be held from January 11 to 14, in fact, LG will also show its new transparent OLED displays. And it will do so with practical applications, in smart objects that we can use every day.
The virtual stand of LG Display, in fact, will show a "Smart Home Zone" in which the protagonist will be just the 55-inch transparent OLED screen. The novelty of this product will be two: the level of transparency achieved and the fact that it is in OLED technology and not LCD, like most of the transparent screens already seen in prototypes in recent years. The practical applications of this technology, explains LG, could be many: from the bedroom to the Sushi Bar, passing by train or subway. And, why not, in future self-driving cars.
The transparent OLED display: all the advantages
An OLED display is normally nicer to look at than an LCD counterpart, thanks to its absolute black and vivid colors. LG's screen then achieves a transparency of 40 percent, compared to 10 percent for transparent LCD screens seen to date.
Thanks to its superior transparency to LCD equivalents, LG's transparent OLED can thus be used in more real-world applications and with a better result.
What's the use of a transparent OLED display
The possible applications of its new transparent OLED that LG will show at the virtual CES 2021 are three: the smart bedroom, the restaurant and the subway.
LG will indeed show a "Smart Bed" with a frame that can be moved to the foot of the bed. If the user presses a button the 55-inch transparent OLED display will lift off the frame to show information or TV content on all or just part of the screen, leaving the remaining part transparent.
The same device can be used in a restaurant, to display the menu first and show video content later. If customers don't want to watch TV, however, the transparent screen doesn't isolate them from the rest of the room and doesn't negatively impact the restaurant's atmosphere and design.
In a train, finally, the transparent OLED screen can even replace the windows and act as a sunshade at the same time. Or, by using only portions of the screen, it is possible to allow passengers to both read information about the journey and look at the view.
The most advanced scenario, finally, is that of self-driving cars: if the driver becomes a passenger, in fact, the windscreen becomes a screen on which to play any type of content during the journey.