SEO and e-commerce: how to increase the sales of your website

To increase the turnover of the products on our e-commerce must be well positioned on search engines: here are some tips to exploit

Choosing to open an e-commerce is an important choice for any company: in the immediate is an investment that goes to impact on the budget of the company, but once started and properly promoted can lead in some time to a significant increase in turnover.

The success of an e-commerce is based on several factors: the usability of the site, the quantity of products, competitive prices, responsive site (which automatically adapts to the screen of the device we are using), fast shipping and customer service always active. Last but not least there is SEO, acronym of Search Engine Optimization, that is the strategies and techniques put in place to make the content of the website appear in the top positions on search engines. For an e-commerce, SEO is really very important: when users have to make a purchase, they search for the product on search engines and most of the times they buy from the store in the first position in the search results.

To carry out a good SEO strategy for e-commerce, it is necessary to follow some rules that allow to optimize the site and to obtain results in the shortest time possible. For example, you can't ignore writing good product sheets, responding to users' requests. Using the right keywords can make the difference between being in first or sixth position on the search engine results. Here are some tips to follow to optimize your e-commerce and increase sales.

Use a responsive theme

One of the factors that search engines take into account when ranking a website is the type of theme used. With the increasing use of smartphones and tablets, it is very important that the user is able to use the site even while browsing from mobile. For this reason, the use of responsive themes, which automatically adapt to the screen of the device you are using, has become essential for those who sell online.

Use the right keywords

As mentioned above, using the right keywords in the product sheets makes all the difference in the positioning of your e-commerce. When you have to insert a new object, it is necessary to research the related keywords and choose the most popular ones in order to increase the probability of appearing in the results associated with those searches. It's a challenging job if done well but it ensures a great economic return. To make it easier to find keywords to use within your site you can rely on some free tools: Google Keyword Planner, Answer The Public and Keyword Tool are among the most used.

The keywords must be present not only in the title and description that accompanies the product for sale, but also in the meta description (the short summary that we see appearing under the title of a page in the list of Google results), in the name of the photo and in the URL of the site.

Content is the king

To position an e-commerce on search engines, content is very important, especially the product sheets. Not having a direct contact with the user, the product description is the way the company "talks" with the possible customer. But if the product sheet is incomplete or totally absent, the user will leave the site and go to another e-commerce. For this reason, the product sheet cannot lack shipping times, payment methods, availability, warranty terms, a photo of the item, a personalized description (search engines penalize duplicates) and any other information that can convince the user to buy. Make sure that the information is always up-to-date.

Another factor that helps increase sales are positive reviews from other users, which testify to the goodness of our product and the reliability of the company.

Analyze Competitors

To understand how to improve your digital store from an SEO point of view, you must also analyze what your competitors are doing. If for the keywords we are interested in we are always positioned behind the same e-commerce site, we will have to study its SEO strategy and understand how it is better than ours. To perform the competitor analysis we can rely on one of the many SEO tools available on the market.

Website speed

Another ranking factor taken into account by search engines is the website speed. When a user logs in on an e-commerce site, they hope that the site will load within a couple of seconds, otherwise they will leave the digital store and try to make the purchase from a competitor. Page loading speed is also one of the factors that goes to affect search engine rankings.