5 tips to create the perfect website for your restaurant

Have you decided to create a website for your restaurant? Pay attention to the photos and colors. And you can't miss the menu among the contents to consult

Opening the website of your business is always a very important choice. Before starting the new adventure it is necessary to take into account several factors: budget to be able to devote to the creation and care of the website, time available, study of your competitors and SEO analysis of content.

Every sector has its own rules to follow: the guidelines used for the creation of a laundry website cannot be the same as those of a restaurant website. The restaurant business is a peculiar and above all very competitive world. Every chef tries to showcase their skills, but succeeding on a website is a tall order. To improve your online image and optimize your content, you can follow a few simple tips when creating your restaurant website that will give you an edge over your competitors.

Search Engine Optimized Content

In addition to being a showcase for your dishes, a restaurant website must "drain" traffic from search engines and attract new customers. And to do all that, what should you do? Create content (mainly articles to be published in an ad hoc blog) that is SEO oriented, i.e. designed for search engines. If with the website of the restaurant you can position yourself in the top positions for keywords related to your business, it is very likely that the number of customers will increase. For example, if you have the restaurant in Bologna, one of the goals is to be in the top positions for the search query "best restaurants bologna", "restaurants bologna", "where to eat in bologna" and so on.

To find out what words to use in the articles and content on the restaurant's website you can use some free online tools: answerthepublic, Google Keyword Planner and KeywordTool, just to name a few.

Booking online

Direct consequence of the previous paragraph is the need to integrate a tool for online booking. If you can bring traffic to the website from search engines you have to give the user the possibility to book directly online and to consult the menu.

Photos make the difference

How to convince the user to book online in your restaurant? Through images. Photos have the power to make the user/customer's mouth water. An advice to follow for the realization of the restaurant website is to rely on experienced photographers and not on relatives and friends. The images of the dishes with the raw materials in full view immediately capture the attention of the user.

The restaurant menu

If you can capture the attention of the potential customer through photos, you must also offer him a menu where he can check the dishes prepared by the chef. Publish online the menu of the restaurant with the prices of each dish, is an additional service that you offer to the user and that allows you to differentiate yourself from your competitors giving immediately an image of transparency and professionalism.

Publish customer reviews

The best free advertising for your restaurant? Logically, customer reviews. The easiest way to show the goodness of your products is to "leave" the word directly to those who have tasted them. An advice: don't hide negative reviews. Quite the contrary. Respond to those who made it explaining your reasons: in this way you will show yourself open to criticism and able to dialogue with customers, even the most problematic.