Advertisements launched into Space: the idea of a startup

To buy them, however, only cryptocurrencies are accepted. A Canadian company is planning to sell advertising space to be displayed on a satellite that will then be streamed on Youtube or Twitch.

Rough conditions in Space are not stopping advertising. A Canadian startup is planning to launch ads from beyond Earth's borders. Geometric Energy Corporation (GEC) has built a satellite capable of transmitting images on a pixelated dislay that will be sent into orbit next year on SpaceX. The company also said that it will only accept cryptocurrencies in exchange for the ad spaces.

How Ads from Space Work

GEC co-founder Samuel Reid, in an interview with Business Insider, explained that the ads will be displayed on the side of a small cube-shaped satellite called CubeSat. Those who want to buy ad space will have to purchase tokens to locate and design specific pixels for the display. Five different types of tokens are available, one of which determines the X coordinate of the pixel while another determines the Y coordinate. Two others allow buyers to control the color and brightness of their pixel, while the final token determines the duration of the ad.

Once in orbit, a selfie-stick will be used to film the display and stream it to YouTube or Twitch, allowing everyone on Earth to tune into the satellite ad marathon. The price of these tokens has not yet been revealed, but Reid said the company will only accept cryptocurrency in exchange for ad space because this payment solution would help "democratize access to the space and enable decentralized participation."

CubeSats are small, lightweight satellites that can be used for a variety of purposes. GEC's CubeSat is planned to be carried in orbit by SpaceX's Falcon 9 Rocket when the latter heads to the moon next year. The project could appeal to companies that want to use an original and innovative new advertising channel, but it is also aimed at artists and people who want to send more personal messages.

Space enthusiasts will also find that a Florida company is selling tickets to take tourists into orbit on a special spaceship, the size of a soccer stadium and shaped like a hot air balloon.

Stefania Bernardini