Amazon’s buttons for ordering pasta and detergent arrive in Italy

Thanks to the Amazon Dash Button you can order everyday products at the touch of a button. At the moment 28 brands are available

The nightmare of running out of toilet paper in the moment of need is about to end.

The nightmare of running out of toilet paper at the moment of need is about to come to an end, thanks to Amazon, which is bringing the Dash buttons, the buttons for shopping with one finger, to Italy as well.

Two years after their launch in the United States, the e-commerce giant has decided to "export" these small IoT devices (just a few centimeters on each side) to Italy and other European countries. Purchasable for €4.99 each, Dash buttons allow you to buy everyday products such as toilet paper, pasta, cookies, detergents and intimate hygiene products. The Dash service includes brands such as Ace, Barilla, Biorepair, Brabantia, Caffè Vergnano 1882, Dash, Derwent, Durex, Fairy, Finish, GBC, Gillette, Huggies, Kleenex, L'Angelica, Lines, Lines Specialist, Mulino Bianco, Nerf, Nobo, Pampers, Pellini, Play-Doh, Rexel, Scholl, Scottex, Scottonelle and Tampax. It is not excluded that in the coming weeks other manufacturers and brands will be added.

The shopping at your fingertips

How does Amazon Dash button work? Nothing could be simpler: after having purchased the "branded" buttons on the dedicated portal, it is necessary to associate them with your Amazon profile via smartphone and app and configure the button's access to your home Wi-Fi network. This is a fundamental step, since Dash buttons, as IoT devices as they are, need Internet connectivity to be able to order products directly on Amazon.

After this step, you can configure the buttons to make purchases: although from the Amazon store you can buy Dash buttons from 28 different manufacturers, you can associate each device to a specific product: a type of pasta, a type of cookies, a detergent, an intimate cleanser and so on.

(taken from press release)

At this point, all that remains is to complete the purchase. Running low on dish soap? Just press the corresponding Dash button. Are you running out of spaghetti? Just press the button once, twice or three times (depending on the quantity to be ordered) and you're done. The order will be confirmed to the user via SMS, who will be able to cancel it in time if he/she has made a mistake with the button or the order quantity. Shipments will arrive at their destination within a day and, at the moment, the service is limited to Prime users only.

Dash for businesses

Amazon's buttons, however, are not aimed exclusively at businesses. Leveraging the Amazon Dash Replenishment program, businesses will be able to deploy the service within their smart home devices (think connected dishwashers or washing machines, as well as laser printers and dozens of other devices) and automate the process for ordering "consumables." Running out of toner on your Samsung printer? It will be the device itself to connect to Amazon and order the new cartridge.