Here comes shopping on Instagram: a new way to shop

The social has introduced special tags to allow you to browse a list of products and choose which ones to buy, you will also be able to save your favorites

Let's face it, for many Instagram has become a new catalog for shopping. Following the latest trends and new collections has never been easier. Many users have become famous for their style. From now on it will also become our trusted store because we can shop on Instagram.

How to shop on Instagram? Enough with the links to e-commerce sites. Some photos will have, in fact, the tag dedicated to shopping. Among the first clothes on sale those of Kate Spade and JackThreads for iOS users in the United States. By clicking on the photo we will have all the details about the product. Unlike the shopping just introduced also on Facebook, Instagram will earn from the sponsorships that companies will do to attract on the products users who do not follow the brand. Also because on Instagram, unlike Facebook, the payment for a product takes place within the company's website.

The social struggle for shopping

The decision to introduce shopping on Instagram as well stems from a number of factors. First of all, the company realized that it is easier for users to interact and see products through photos than a social site that is "slower" in this sense like Facebook. Then there is the rivalry with Pinterest, which has given the same possibility of purchase to users through particular Pins. The difference on Pinterest is that the process takes place entirely on the social network. Come terzo fattore c’è infine la volontà di raccogliere quella fetta di utenti che ancora non usano Amazon per diminuire lo strapotere di quest’ultimo nel campo dell’e-commerce.

L’opzione Salva per creare la nostra lista di desideri

instgram-shop.jpgFonte foto: Web

Come fare shopping su Instagram

Con il nuovo servizio per lo shopping di Instagram sarà possibile salvare i prodotti visualizzati che ci piacciono per ritrovarli con facilità in futuro e completare, in caso volessimo, l’acquisto. Il tag per comprare i prodotti non cambierà comunque il design del social che resta quello solito, solo cliccando su questo tag, infatti, vedremo tutte le informazioni sull’oggetto in vendita. Instagram ha fatto sapere che nei prossimi mesi allargherà il servizio in diversi paesi. While the certain news for now is the list of companies that have taken part in the project: Abercombie&Fitch BaubleBar, Coach, Hollister,  JackThreads, J.Crew, Kate Spade, Levi's Brand, Lulus, Macy's, Michael Kors, MVMT Watches, Tory Burch, Warby Parker and Shopbop.

(Video in opening is from YouTube)

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