The U.S. company is having problems with Asian consumers after its iPhone 6 and 6s smartphones started shutting down for no real reason
Since today, China is no longer so close, or at least not to Cupertino. In fact, automatic shutdowns without logic for iPhones 6 and 6s are increasing in the Asian country. Even when the battery is more than 50% charged. Apple will have to remedy because its sales numbers in China are nosediving.
In China, iPhones are shutting themselves down. The problem of Apple smartphones shutting themselves down for no apparent reason is so widespread in China that the government itself, led by the consumer association, has questioned the U.S. company in hopes of receiving a valid answer. On Weibo, the Chinese social network, the hashtag #iPhone6ssispegneautomaticamente has generated over 10 million views and nearly 20 thousand comments. Many complain that the smartphone turns off even if the battery is above 50 or 60% charge. And once turned off, it's impossible to turn the iPhone back on except by plugging it into the charger.
The absence of concrete answers from Apple
(Taken from YouTube)
What's infuriating Chinese consumers is the absence of valid answers from Apple. Also on Weibo, one user writes that since he bought an iPhone 6s it automatically shuts down when it reaches 30% charge. Another has replaced the battery but the problem persists. Apple in this sense has stated that for the Chinese market could be the cause an error in setting the time zone. But the cases of iPhones that turn off without having a low battery is increasing even outside the Asian country (even in Italy some users report the same problem) and this explanation is not totally convincing. Among Apple's advice is to perform a reset of the smartphone but in many cases this is not enough and the repair for a problem like this is about three hundred euros.
Apple's collapse in China
In an Apple center for such a repair we said it takes about 300 euros. And you do not even have the certainty that the iPhone will return to work. We're talking about roughly the same amount, with a little extra, needed to buy a high-end smartphone in the Chinese market. Huawei, OnePlus or ZTE. All devices that cost less than iPhones but have features very similar to Apple products. However, this is a difficult time for the Cupertino company in China. It has recently closed its iBooks to the Asian country's market and in the last year Chinese consumers have gone from being the second largest iPhone sales hub to the third. This is a significant slump that Apple will have to remedy in order not to lose one of its most profitable markets.