Samsung smartphones, goodbye to Bixby to make way for Google Assistant

Samsung smartphones will soon say goodbye to the Bixby voice assistant to make way for the Google Assistant. Here's what changes

Goodbye Bixby, welcome Google Assistant. After years of struggle between Samsung and the giant of Moutain View, the South Korean company gives up its voice assistant. Samsung smartphones will therefore find themselves using Google's official apps, such as the Google Play Store and Google Assistant.

Samsung had launched Bixby in 2017 as a natural evolution of the S-Voice launched in 2012 along with the Galaxy Store, from which to download dedicated apps for its smartphones. Only recently had the Italian language been integrated into Bixby, so much so that it is a popular service only in South Korea, the country of production, and in English-speaking countries, although less widespread. However, Google doesn't see eye to eye with alternative systems and apps to the official Android ones, and the issue between the two seems to have been resolved in favor of the Mountain View giant's app.

Samsung vs Google, Android imposes itself and Bixby disappears

Like many other smartphone companies, Samsung over the years has developed apps and operating systems based on Android, but parallel to Google's ecosystem. The South Korean company created its own voice assistant to be natively integrated on smartphones, so much so that it added a dedicated button specifically for Bicby: initiatives that Google, which aims to homologate smartphones to Android standards and its apps, has never appreciated much. To convince Samsung to switch to its official Android OS services, Google would increase the economic offer.

In this way, Samsung will divert funds for Bixby to other services or other areas in its smartphone production, while Google will see its apps distributed and find itself without direct competition. The agreement between Samsung and Google is expected to be made official on July 31 for a solution that will satisfy both parties, at least according to statements from the South Korean company that had announced close work with the Mountain View giant to improve user experiences on its mobile devices.