The iPhone is selling less than expected and Apple is taking corrective action: cutting production by around 10% in the first quarter of this year
This is the second cut made by Apple - reports Japanese financial newspaper Nikkei - which had already reduced production by 30% of the iPhone 6s in the same period last year, motivating it by excessive stockpiling.
Nikkei believes that Apple's move would depend on lower-than-expected sales estimates. Apple doesn't comment but it's the data from Chinese manufacturers that does. Are the mile-long lines in front of Apple Stores to grab the first available iPhones over? It is difficult to understand the reasons for this gradual lack of interest in the Apple Phone. It could be due to the excessive cost in an economically critical period, to delays in the production of some components, or maybe because Apple has not been able - this time - to guess users' expectations. Anything can be.
Waiting for the iPhone 8
It is definitely too early to decree the "death" of the iPhone. The wait for the iPhone 8 - the one of the tenth anniversary - remains high. Everyone expects an amazing and full of novelties iPhone, with a renewed design without bezels, with a Touch ID sensor on the screen and no longer on the physical button and a flexible OLED display. The difficulties, unfortunately, are not lacking starting from the production problems of the A11 processor and the lawsuits with Nokia for contested patents.