To attract new customers to have a website made to perfection is very important for small accommodations, such as bed & breakfast
If you have a business having a website has become of primary importance. Especially if we are a small and medium-sized business and we need to make known the services and products outside of our area of expertise.
For example, if we are the owners of a bed & breakfast, one of the first things we must invest in is the creation of a website. Having a "showcase" online that shows off everything we offer in our accommodation is of fundamental importance. Creating a website for a B&B is not as simple as it may seem. It's not enough to put two pictures of the rooms to convince people to book: it is necessary to create a website with quality content and sections based on the needs of users/customers.
Rooms photos
In any website images are important. But when we're talking about B&Bs, accommodations and restaurants, photos take on even greater importance. Users who enter the website must be able to understand through images what the accommodation offers. A fundamental importance is assumed by the photos of the rooms: they must look cozy and nothing must be out of place. Remember to add some pleasant details: a vase of flowers, the view from the window if it is worth it, well-folded linen.
Last tip: take pictures on sunny days.
SEO oriented content
Care for content is one of the actions that is usually left in the background in the creation of a website of a B&B. But this is a big mistake. Content, especially if it is quality, makes a big difference. And they allow the website to receive traffic from search engines. When building a website for a business, the goal is to appear in the top positions of a search engine. How do I get to be first in the search queries that my B&B is interested in? You need to invest in SEO Oriented content creation. For example, for an accommodation facility in Rome it is important to appear in the top positions for "best B&B Rome", "B&B Rome", "where to sleep in Rome". To achieve this, it is necessary to create content and pages that allow our website to be positioned for these keywords. To find out what are the most popular search intentions in your industry you can use free tools such as Answerthepublic or Google Keyword Planning.
Link to social profiles and tourism sites (such as Tripadvisor, Yelp, Zomato)
In the website you need to insert simple icons that refer to social profiles and those on tourist sites. In this way, in addition to directing traffic to the social pages, we offer the user the opportunity to discover the thoughts of other users about our structure. If the reviews are positive, most likely the user will decide to book.
How to book
If we managed to intercept a potential customer thanks to the positive reviews on tourist sites or thanks to the work done on the content, it is necessary to push the user to book a room (or even more than one) in our B&B. And to help him in his decision it is necessary to insert a booking form in the website, so that he can find out, without having to call, if the rooms of the B&B are free for a given period.
What to visit
A bed&breakfast must also rely on the attractions that its territory has to offer. Creating a section on the website dedicated to monuments and cities to visit nearby is an additional service that you offer the user. And certainly it is something that can only please the potential customer.
Contacts and How to reach us
An advice to follow in the creation of the website for your accommodation is to create a section with the contacts and directions to follow to reach the B&B. In the contacts there should be the telephone number and the e-mail address, while for the section "How to reach us" you can put inside the site a simple map that shows automatically the directions by entering the city of departure.