The reduced price subscription is coming also in Italy. To get the discount you need to be subscribed to UnityDays and can be used for up to 4 years
Good news for music lovers. It will be enough, in fact, just under 5 euros to subscribe to Apple Music, the music streaming service and on demand launched by the Cupertino company just a year ago to challenge the competition.
Apple then halves the cost of the subscription, going from 9.99 to 4.99 €. The Californian company puts a condition, however: in order to take advantage of the discount you must have the status of school or university student. When registering, the system will check through UnityDays if the person is really enrolled in a school or university. If so, Apple will apply a 50% discount that can be used for up to 4 years. The American company will periodically check if the user still meets the requirements to get the discount and if not, the subscription will go back to costing €9.99.
Apple is therefore ready to offer Italian students its extensive catalog of more than 30 million songs at a lower price. The service, in fact, was previously only available in Australia, Denmark, Germany, Ireland, New Zealand, the United Kingdom and the United States. Users will also have the option to download the song and listen to it later in offline mode, as well as streaming.
Not just Apple
Apple Music is not the only on-demand music platform. When it entered the industry, the California-based company was forced to win its share of users in a market dominated mainly by Spotify. Contrary to the competition, however, Apple's service, once the free trial is over, is only pay-as-you-go. Other streaming platforms, in fact, alongside the premium version without ads, also offer users a free service.