Cupertino showed the project for the new store in the heart of Milan, inside there will also be trees and a big screen with events and news
Apple has announced that it will soon open a new store in Piazza Liberty in Milan. This was revealed by a series of documents from the Lombardy municipality that brought to light the work of renovation of a store, on behalf of the U.S. company.
The entrance of the new Apple store in Milan in Piazza Liberty will be placed at the end of a staircase that will be built in the center of the square and that will "force" users to pass under a fountain. Obviously to reach the store will also be made a lift to allow disabled people to reach the store with comfort. Apple is developing the store in collaboration with the architectural firm Foster and Partners. Studio che ha aiutato Cupertino nella progettazione di diversi Apple Store sparsi in tutto il mondo. Compresa l’Apple Park, la nuova sede operativa da poco aperta ai dipendenti.
Come sarà l’Apple Store di Milano in Piazza Liberty
Angela Ahrendts, capo retail di Apple, ha dichiarato che lo scopo di questo nuovo store a Milano è quello di creare un luogo di aggregazione per la comunità. Per questo motivo il negozio è stato pensato in quel punto particolare della piazza e in quel contesto urbano specifico. Per le persone, stando alle parole della Ahrendts, l’Apple Store deve essere un luogo di ritrovo, un luogo riconoscibile all’interno della città, e non solo il posto fisico dove andare a comprare l’ultimo iPhone o l’ultimo iPad. The store will be characterized by trees placed abroad and by a big screen that will show the news and the events of Apple.
Work started
The fence that covers the construction site of the Apple Store in Piazza Liberty in Milan
Today has been "inaugurated" also the fence that will protect the work site. The fence has been realized to give additional information to users about how the square will be once the works will be completed. Thanks to the renderings, citizens will be able to understand how the Apple Store will be built and the aggregating function that the square will have. Moreover, a website dedicated to the work has been launched, which will allow users to see images of the project and to report to Apple possible improvements.