Facebook, started testing on “Things in Common” feature

The social media is testing a new feature that seeks to bring people who comment on the same post closer together by showing them what they have in common

Facebook has started the testing phase for a new feature within the social network called "Things in Common". The goal is to improve the interaction between the various users by analyzing what are the comments to the various posts that each person publishes.

In practice the function being tested creates a label above the comments of each user and shows what elements may have in common with other people who have commented on the same post within Facebook. Let's take an example to better understand how the new Things in Common works. Let's say we are on the Corriere della Sera page to comment on a news item that has impressed us. Among the first comments we see, we'll notice for each user a label that indicates if we have something in common with that person, such as musical tastes, sports or simply living in the same city. The function is used to interact with more users, discovering some small information about them and thus expand our circle of friends.

Facebook's new "Things in Common" feature

The label in this testing phase, which has affected only a number of users randomly chosen by Facebook, cannot be disabled. And some people have started complaining to Mark Zuckerberg's famous social media for privacy reasons. From Facebook, however, they let us know that the information shown in the label "Things in Common" are only those that we have entered in our profile information. If we particularly care about privacy, then we avoid to insert in this section confidential data such as city of residence, musical tastes or any information related to our profession or our studies.

Why Facebook wants at all costs to play on a new interaction between users enrolled in the famous social media? The answer is simple, never as in these months Facebook is registering such a low growth rate. In the second quarter of 2018, the social platform grew, from the point of view of new users, by +1.5%. This is the lowest figure in the history of Facebook. The impression that the social media giant is giving at the moment is that of an industry leader that has lost appeal on its own users and on new ones and is especially struggling to generate interest in the new generations that are not particularly interested in having a profile on Facebook.