Creating a website for your company is essential to emerge on the Web and to find new customers: here are some tricks to do it independently
Whether it's a simple showcase site or an e-commerce portal, with a blog for an editorial strategy does not matter. For a company has become of fundamental importance to have a website through which to promote their business online. It represents a strategic asset that, if properly exploited, guarantees not inconsiderable advantages over the competition in terms of notoriety and sales.
And, thanks to the many tools and platforms on the web, a small and medium-sized business can choose to proceed in complete autonomy and make a do-it-yourself website, choosing the graphical template that you prefer, the menu items that you consider most suitable and the fundamental sections for the promotion strategy of your business. In short, using tools such as DIY site of Italiaonline you can make a website independently without necessarily having previous knowledge of web programming or digital marketing.
Why is it important to have a website
Before seeing what are the three tricks to create a DIY site is the case to analyze why every company should invest in its online image. A website, first of all, is a digital showcase of your business, thanks to which you can promote the products or services you offer on the market. Thanks to a well-articulated local SEO strategy, for example, it will be possible to appear in the "local" results of search engines and to be found by all possible customers who are in our geographical area.
More and more often, however, websites have become one of the most important resources to acquire new customers and sell their products. Through ad campaigns or blog posts, you can activate conversion funnels that can end both online (with an e-commerce, for example) and offline.
Choose the right name
The first step to take when you want to create a DIY site is to choose the right name. That is, finding a web address that is both easy to remember and indicative of our business. Industry best practices want the website address to match the name of the business, so that there is a "1:1 correspondence" between the two entities.
If this is not possible, you need to choose something that contains both the name of the business and a term that directly references the business itself. If, for example, you run a pizzeria called "Fratelli Rossi" and the address www.fratellirossi.it is already occupied, then it might be a good idea to choose the URL www.pizzeriafratellirossi.it or, again, www.fratellirossipizzeria.it as an alternative.
Smartphone traffic has now reached and surpassed that from PCs, so much so that even search engines are giving more and more importance to "mobile friendly" websites rather than those designed for desktop platforms. For this reason, when you think about how to create a do-it-yourself website, it's better to start from a platform that provides "responsive" graphic layouts (i.e., that automatically adapt to the size of the screen through which you view the site).
With Italiaonline's do-it-yourself website, for example, you can choose among various graphic templates, all responsive. In addition, thanks to the "drag 'n drop" editor, you can customize the chosen theme, adding or deleting elements as you like.
Set up the strategy
After having created the website, you need to put in place a strategy that will make it known to as many people as possible. And for that, you need to think about an editorial plan for publishing content. A site without content designed for users, will hardly emerge in the Google results page, making the work done for the realization in vain.